By DjBigO & RapRehab
Social listening is the art and practice of regularly paying attention to social media. Using social listening, you can learn a lot about your audience, influence discussions and improve your search engine rankings.
Here are four ways you can use social listening to enhance SEO.
#1 – Learn the Slang
On websites, people tend to write in a very proper and formal tone while on Facebook, Twitter and other social media websites however, people tend to just write the first thing that comes to their heads.Learning the Slang
One great thing about the spontaneous nature of their messages is that people tend to use casual language rather than carefully considered language. That can really help you pick up slang that you can use in your own messages and your own copy. You can also incorporate this slang to help you pick up longtail search traffic.
For example, in the marketing industry, marketers call email submits “subs.” On websites, most authors will just call them “email submits.” However, on Twitter and Facebook you’ll find people using “subs” more than “email submits,” as it’s shorter and more catchy.
Predecting TrendsTwitter and Facebook are great ways to predict a trend. If you notice that all of a sudden people are talking about one subject, you can jump on that bandwagon early.
It takes time for webmasters, websites and even bloggers to catch up. However, social media websites like Twitter and Facebook are more or less instantaneous.
This moment a coherent thought is formed within a community, it’ll be visible on Twitter and Facebook. People will make offhand comments, people will share resources and the idea will take off like wildfire.
Pretty soon, hundreds of web pages will pop up talking about whatever topic is hot right now. However, if you can get in on the game early by noticing it first through social media, you’ll have a big leg up. Get there early and you can become a major player in the conversation.
Social media can inform your keyword research. A lot of people tend to treat social and search as two completely different marketing mediums. In reality, they have a lot of overlap.
Use social media to inform your search marketing keywords. Look on Twitter for new trends, new products, new ideas, new competitors and check out how the search volume is going.
Google Trends can give you a good idea of whether a search term is going up or down. The Google Keyword Tool can give you a good idea of how much traffic the term gets today, though it isn’t useful for predicting future traffic.
If you only use traditional tools to do keyword research, you’ll always be playing catch-up. You’ll only be optimizing for terms that others have already beat you to. When you use social media as well however, you can get ahead of the curve and be one of the early players.
#4 – Optimize for Blended Search
There’s a lot of traffic to be had in blended search. Blended search refers to Google’s practice of placing videos, images and local results within the search results itself.
Trying to rank on Google for a main keyword term can be very tough. It could take months, even years of work.
However, if nobody is targeting the blended search results, you can often skip all that work and jump all the way to the top.
Pay as much attention to optimizing your videos, your local results and your images as you do to your website. Make sure you have the right keywords, make sure you have a great title, a great description and get backlinks to your videos and other media.
These are four ways social listening can help improve your SEO.